The thing that makes me “me” is my DNA. No, I’m not talking about genetics and chromosomes, but rather the “humanity DNA” that defines all of us. For example, if I summarize myself in one sentence, I would go with “I’m Sierra, someone who is passionate about emerging and new stuff, awesome ideas, daydreams, talking, and witty stuff.” This one sentence includes tons of info: how I want people to call me, my version of what I value most (my passions), and how I want others to see me (obviously, different people will choose to introduce different aspects in this one sentence). I’m happy when I’m talking or doing things I really care about and really feel the meaning of doing it. It could either be a new idea, my project, a birthday gift for my friends, an interesting class assignment, or even a cup of smoothie that tastes great. That’s why when I first entered college, I experienced one of the biggest struggles in my life — moving from a high school with only ~70 people every graduating class to a much, much larger college. I felt anxious as it was hard to find my place (unlike a small school, it’s difficult to make my ideas heard in a larger place). Also, those friends who understand me and talk deeply with me are all spread around the world, and we will only meet once or twice a year. So as someone who loves to make my opinions heard, it has been hard for me to keep everything inside. But luckily, I was able to travel and see new things in the summer and change my mindset a bit, and offer myself the vibe for an all-new semester. However, a marketer doesn’t care about this at all. To them, I’m Asian, about to be 20, male, in college, and single (maybe that’s why I always get Asian food ads on Youtube). They may notice that I don’t like waking up or sleeping early, like Apple, Tesla, etc. And since I visit social media so often, all platforms keep track of all these and push related content to me. Recently I searched for furniture often, so they also pushed a lot of those to me. I feel that the marketers’ eyes focus on the more superficial part of me while I myself know more stuff deep inside.